MR
To Marisol R.
Written for her
You walked 412 Alder twice — the second time you went back to the kitchen. Two doors down just listed with the same floor plan and a finished basement. Want Thursday?
The AI real estate CRM Built by a licensed California agent
Every lead answered.
Every lead answered.
Every day organized.
Awnitboss answers every lead in your style and keeps your leads, inbox, calendar and marketing in one simple place. The ones ready to talk come straight to you.
30 days free, no card
Cancel anytime
Set up for you on Plus and Awnitboss AI
New lead from ZillowSample lead, not a real person
PS
Hi! Is the 3-bed on Elm Ave still available? We're moving from Austin in March.
Writing as Dana
DW
Hi Priya, it is! March gives us a nice runway from Austin. Want me to send a couple of similar 3-beds nearby, or find you a time to see Elm this weekend?
Dana
Dana
PS
Saturday morning would be perfect!
AWNITBOSS · NOW · TO YOU
Priya Shah wants to see Elm Ave on Saturday morning. Showing requests come straight to you, with her whole file one tap away.
Example on Awnitboss AI, with auto-replies on. Prefer to approve first? Every reply waits for your tap.
17 people need you, by name
What came in since yesterday
How long they've waited
What Awnitboss sends today
Most leads aren't lost to another agent. They're lost to silence.
47%
of online home inquiries got no reply at all in a 2024 secret-shopper study. The replies that did come took 8 hours 17 minutes on average.
Mike DelPrete, 202459%
of sellers hire the first agent they talk to. So do 47% of buyers. Whoever answers first is usually the one who gets the deal.
Zillow Consumer Housing Trends Report, 202518%
of repeat buyers went back to their last agent, even though 91% of buyers say they'd use or recommend theirs again.
NAR Profile of Home Buyers and Sellers, 2025Awnitboss closes all three gaps. It answers fast, it never lets a lead go quiet, and it keeps your past clients hearing from you.
It doesn't sound like AI. It sounds like you.
Most AI follow-up sounds like AI. Awnitboss AI writes from what each person actually told you, their budget, their neighborhoods, their must-haves, in your words.
A typical drip email
Hi {First Name}, just checking in! Let me know if you have any questions about the market.
The same sentence goes to every lead on the list.
Written for Brittany What Awnitboss drafts Sample lead
Hi Brittany, checking in on the search. Still aiming for under $1.1M, with the garage as a must? If anything has changed, tell me and I'll adjust what I send you. And if you'd like to see a few this weekend, I'll set it up.
Written from Brittany's own words: "Under $1.1M if possible. A garage is a must."
- Sends from your own address, so replies land in your inbox.
- Learns from every edit you make.
- Every message is saved on the lead's record.
What you gain
Being first only counts if they write back. A reply about the home they asked about, in your words, is the one they answer.
You decide how much it does.
On Awnitboss AI, start with every draft waiting for you. Turn on auto-replies when you trust it. Switch back anytime.
To approveSent for you Sample leads
3 drafts waiting for your tap2 sent · 1 waiting for youTR
Tanya Reeves
Reply drafted: "Hi Tanya, a yard and a walkable street..."
NB
Natalie Brooks
Reply drafted: "This week works! How about Thursday..."
CD
Claire Donovan
Follow-up drafted: "Abbot Kinney energy, with three beds..."
Nothing leaves until you tap Approve. Edit it, or toss it.
TRSent 6:43 PM
Tanya Reeves
Replied about yards and walkable streets
NBSent 7:02 PM
Natalie Brooks
Answered her question about Thursday
HNWaiting for you
Helen Nakamura
Asked if the sellers would take less
Routine replies go out on their own. A price question went straight to you.
Awnitboss never does these without you
- Talk price or commission
- Negotiate an offer
- Answer contract or legal questions
- Book a showing for you
A Fair Housing check runs on every message Awnitboss writes before it sends.
If a lead asks whether they're talking to AI, it answers honestly.
Pause all auto-replies with one switch. Every message is logged.
Your data and your leads' data never train AI models.
What you gain
The routine replies come off your plate. The conversations that decide a deal stay yours.
Follow-up that runs for months. It stops when they reply.
Most leads aren't ready the day they reach out. Put each one on a plan and Awnitboss keeps in touch for as long as it takes: new listings, check-ins, market updates, each message ready on time. When they write back, the plan stops and the conversation is yours.
- Every plan stops on its own when the lead replies
- On Plus, new leads join the right plan by where they came from
- On Awnitboss AI, each message is written for its person, from what they told you
12 plans ready to use
Welcome new leadsOpen house visitorsThinking of sellingBuyers in the searchAfter a showingWake up quiet leadsAfter closingSpecial eventsHoliday notes
Buyers in the search
for Jordan EllisSample lead- TodayWelcome, and how I'll help with your searchEmailSent
- Day 3Three new listings in Torrance under $1.1MEmailSent
- Day 10Check-in: has anything changed in your search?EmailNext upStopped
- Day 21What sold near you this monthEmailLaterStopped
JE
Could we see the Torrance one on Saturday?
Jordan replied, so the plan stopped. The conversation is yours.
What you gain
A lead who isn't ready today is next season's client. A plan keeps you in front of every one of them, so when they're ready, you're the agent they already know.
They mention a special event. Awnitboss doesn't let it pass.
When a lead mentions a special event, like a birthday, a move or a closing date, Awnitboss spots it in their message and asks you once: add it to your calendar, or set a reminder. And your special events plan has the note ready on the day.
- Birthdays, moves, closings and trips, caught from the lead's own words
- One tap puts it on your calendar or sets a reminder. The lead is never told.
- Notes for every special event, ready on the day
On Plus and Awnitboss AI.
Marcus Lee · Inbox Sample lead
ML
Saturday's tough, it's my birthday. Could we see the Hermosa place on Sunday instead?
Mentioned his birthday · Saturday, October 17
On your calendar every October 17. Marcus isn't invited or told.
A reminder in Today the day before. You can change the day.
Hidden.
What you gain
Nine in ten buyers would use their agent again or recommend them, yet only 18% of repeat buyers went back to the same agent (NAR, 2025). Remembering the birthday and the day they got the keys is how you stay the agent they call, and the one they send friends to.
Your inbox, sorted. Your reply, already drafted.
Every email and call with a person in one thread, with the reply already written in your style. On Awnitboss AI, the Inbox Organizer pulls out what matters: showing requests, questions you owe an answer, facts worth keeping.
Every email and call with a person in one thread, with their story beside it.
What you gain
Nothing that matters gets buried. The showing request under forty newsletters gets seen today, and what each person tells you lands on their record.
One campaign. No two alike.
Send one email to your whole list, and Awnitboss writes each one for the person getting it, from what they told you and asked about: their budget, their neighborhoods, the home they wanted. The style, the length and what it may mention are up to you. You read every draft, change what you want, and send.
Selected
Sample leads
1,240 people
MR
Marisol R.
Toured 412 Alder St — twice
DC
Devon C.
Saved 6 listings under $850k
PW
Priya W.
Asked about the Elm Ave price drop
and 1,237 more
Every draft waits for you. Nothing leaves until you say so.
DC
To Devon C.
Written for him
Everything you saved is under $850k on the east side, and that shelf got thinner this week. Two came back down into it yesterday. Want them as they land?
PW
To Priya W.
Written for her
Elm Ave came down $40k on Tuesday. You asked me about that one in March — it is now inside the range you gave me. Still interested?
What a mail merge sends
“Hi {{First}}, just checking in! Let me know if you’re still looking.”
— and 1,239 people get the same sentence.
What Awnitboss sends
1,240 emails, each one about the home that person actually walked through. Same three minutes of your time.
Get Awnitboss AI
Book a demo
Batch email comes with Essentials and Plus. On Awnitboss AI ($249/mo), each one is written for its person.
What you gain
Your whole list hears from you in one sitting, and each person reads a note about their own search. That's how a quiet database turns back into conversations.
Your website and your marketing, built in.
No separate website builder and no design app. Awnitboss makes both in your brand, and everything they bring in lands with your leads.
Dana WalshSouth Bay HomesSearch homesSellAboutContact
Find your place in the South Bay.
Redondo Beach, Torrance or a ZIPSearch
New
$1,185,0003 bd · 2 ba · Torrance$1,420,0004 bd · 3 ba · Redondo Beach
Open Sun
$949,0002 bd · 2 ba · Hermosa BeachNew website leadAva Chen asked about the Torrance home. A first reply is drafted.
Your website, with IDX
A website that brings you leads.
Your own site in your brand, with homes for sale from your MLS that buyers can search. Everyone who reaches out lands in Awnitboss as a lead, with a first reply drafted.
Included on Awnitboss AI, on your own domain.
What you gain
Your website stops being a brochure and becomes a lead source of its own.
Design studio
Skip the trip to Canva.
Just-listed and open house posts, flyers, postcards, email headers and seller presentations. Pick one of 65 templates, apply your brand in one click, and download it for social, print or email.
What you gain
Listing marketing in minutes, already in your brand, with no other design app to pay for.
Everything your day runs on,
in one place.
Leads, inbox, follow-up, calendar, marketing and reports, with one login and nothing to stitch together.
Who needs you, how long they've waited, and the next step for each.
Connect Claude to Awnitboss
Bring your Awnitboss into Claude and take it from there.
On Awnitboss AI.
Also in Awnitboss:
Ask Awnitboss, your assistant
Memory Bank for every lead
Morning brief
Open house guestbook
Your agent website
Luxury Presence sync
Webhooks and API
See every feature
What you gain
One login and one record of every person, instead of a stack of apps that don't talk to each other.
Set it and forget it.
Awnitboss does a lot, so the setup isn't left to you. On Plus and Awnitboss AI, our team sets everything up for you. After that, Awnitboss does the daily work and brings you only what needs you.
1
Our team, once
We set it all up
- Your contacts brought over from your old CRM or spreadsheets
- Your email connected, so every message sends as you
- Your lead sources flowing in
- Follow-up plans built for each kind of lead
Included on Plus and Awnitboss AI. On Essentials it takes a few minutes, and we're one message away.
2
Awnitboss
It learns how you write
On Awnitboss AI, a short style quiz and your own edits teach Awnitboss your greeting, your sign-off and how long your messages run. Every draft gets more like you.
3
Awnitboss, then you
It runs. You close.
Every new lead and every quiet one has its next message ready on time. Every special event gets remembered. You never have to touch a setting again unless you want to. When someone wants to see a home or talk price, they come straight to you.
Help is always just a message away, on every plan. Email us anytime or book a call, and a real person helps you.
Book a setup call
Leads flow in from
Zillow
Your website
Luxury Presence
Open house sign-ins
Your inbox
Your old CRM
What you gain
Your hours go to clients, not to learning and tending software.
Every office lead routed. Every response tracked.
Awnitboss gives brokerages an office workspace on top of each agent's own CRM. Route office leads, see who still needs a reply, and step in before a lead goes cold.
Routing
Office today Sample office
3Unassigned
1Missed targets
7 of 9Available
Unassigned leads
NW
Noor Whitfield
Website · waiting 12 min
EB
Elio Brandt
Open house · waiting 41 min
Agents
DWAvailable
Dana Walsh
Agent
MTAvailable
Marco Tellez
Managing broker
IRPaused
Ines Rowe
Agent
Balanced spreads office leads across the agents who are available.
Roles for the whole office
Owner, managing broker, office admin, agent, compliance officer and read-only seats, each limited to what the role allows.
Lead routing
Assign office leads by hand, or let Awnitboss balance them across the agents who are available. Each lead lands in that agent's own CRM.
Office today
Unassigned leads and missed response targets in one list. Reassign a missed lead with a reason, and the change is logged.
Office lead sources
Leads from your website and lead providers come in through keys you can revoke, with each lead's approval to be contacted on record.
Office reporting
Thirty- and ninety-day results for every agent.
Clean transitions
A departing agent's office leads hand off cleanly, ownership can pass to a new broker, and a closed office stays as a read-only archive.
Agents keep their own book private. Brokers see office leads, never an agent's personal inbox or contacts.
What you gain
No office lead sits unclaimed, and you know the moment a response target slips.
Simple pricing.
No setup fee and no contract. Every plan starts with 30 days free, and on Plus and Awnitboss AI we set it all up for you.
No setup fee and no contract. On Plus and Awnitboss AI, we set it all up for you.
Start here
Book a live demo. Your first 30 days are free.
We walk you through Awnitboss with your own leads, then you use Awnitboss AI on email for 30 days. No card to start.
Skip the demo? Start without a card, and pick a plan on day 31.
$69 /mo
or $690 a year, 2 months free
The CRM, your inbox, and follow-up you write once.
- 1,250 contacts
- Two-way Gmail or Outlook sync
- 20 follow-up plans that stop on reply
- A first-touch draft on every new lead, for you to approve
- Group emails from your own mailbox, 200 a day
$129 /mo
or $1,290 a year, 2 months free
Set up for you
Search the MLS and have room for everyone.
- Everything in Essentials
- Unlimited contacts
- Add texting for $29/mo, carrier fees included
- MLS search, listing alerts and CMAs
- Your contacts brought over and your email connected for you
- Priority support
$249 /mo
or $2,490 a year, 2 months free
Set up for you
Awnitboss replies and follows up on its own, in your style.
- Everything in Plus
- Texting with your leads from your own number
- Auto-replies that hand ready leads to you
- AI drafts in your Writing Style: replies, first touches, follow-ups
- Your own website with IDX home search
- Add a listing from a photo
- An account manager you can email
Every start is the same 30 days of Awnitboss AI on email. On day 31 you pick the plan you keep.
Brokerage
Custom pricing
An office workspace for your brokerage and every agent in it. We set up your office for you.
- Roles for every seat in the office
- Lead routing, by hand or balanced
- Office today: unassigned leads and missed response targets
- Office reporting and an audit log of every assignment
- One bill for the office, if you want it
Every question, answered. Ask Awnitboss the rest.
Search what agents ask most, or ask Awnitboss anything about how it works.
Do I have to leave my current CRM?
No. Import a CSV from your current CRM or a spreadsheet, and try Awnitboss side by side. Move over when you're ready.
Do I have to set it up myself?
Not on Plus or Awnitboss AI. Our team sets everything up for you: we bring over your contacts, connect Gmail or Outlook, plug in your lead sources and build your follow-up plans. Then you can set it and forget it. On Essentials, setup takes a few minutes, and we're one message away if you want help.
How do I bring my contacts over?
Import a CSV, an Excel file or a vCard from your phone's contacts, from any CRM or spreadsheet. On Plus and Awnitboss AI, we bring them over for you.
Does Awnitboss work on my phone?
Yes. Get the Awnitboss app for iPhone from the App Store. On Android, open eidicecrm.com in Chrome and add it to your home screen, and Awnitboss opens from its own icon.
Where does Awnitboss work?
Awnitboss is built for California agents, and MLS search uses CRMLS where your account has access. The CRM, inbox and follow-up don't depend on your MLS. MLS access must follow your license and applicable terms, including CRMLS data-license terms where that feed applies.
Will my leads know they're talking to AI?
Awnitboss writes as you, from your own email address, in your style. If a lead asks whether they're talking to AI, it answers honestly. You stay the licensed agent on every deal.
What if it says something wrong?
Once you turn it on, Awnitboss replies to your leads on its own, and every message it writes gets a Fair Housing check before it goes. Advice and anything to negotiate always come straight to you. Every message is saved on the lead's record, and you can choose Review first anytime.
What will Awnitboss never do without me?
Talk price or commission, negotiate an offer, answer contract or legal questions, or book a showing for you. Those always come straight to you.
How does it learn my style?
On Awnitboss AI, a short style quiz and your own edits teach Awnitboss your greeting, your sign-off and how long your messages run. Make the same change twice and Awnitboss offers to remember it in one tap.
Can I turn the automatic replies off?
Yes. One switch pauses every auto-reply at once, and you can move between Review first and auto-replies anytime. Every message is saved on the lead's record.
Does every message Awnitboss writes get a Fair Housing check?
Yes. A Fair Housing check runs on every message Awnitboss writes before it sends, in English and Spanish.
How do I set up a drip campaign?
Pick a ready-made plan, like Welcome new leads, Open house visitors or Thinking of selling, read its messages and turn it on. Prefer your own? Start from scratch with your own messages and timing. On Awnitboss AI, each message is written for its person, from what they told you.
What happens when a lead replies?
Their plan stops the moment they write back, so nobody gets a scheduled email after they've already replied.
Can new leads join a plan automatically?
Yes, on Plus and Awnitboss AI. New leads join the right plan by where they came from.
Does it work with Gmail and Outlook?
Yes. Awnitboss syncs two ways with your own mailbox, so messages send from your address and replies come back to your inbox and to the lead's record.
Can Awnitboss find new leads in my inbox?
Yes, on Awnitboss AI. When someone new writes in about a home, Awnitboss tells you, and one tap makes them a lead.
Which lead sources does it work with?
Zillow inquiries that reach your email become leads, and Zapier, Make or n8n can send in any other source. On Plus and Awnitboss AI, we plug your lead sources in for you.
Does it work with my calendar?
Yes, with Google or Outlook. Showings, callbacks and deadlines sit beside the people they belong to.
Do I get my own website?
On Awnitboss AI, yes: your own website in your brand, with IDX home search, on your own domain. Everyone who reaches out there lands in Awnitboss as a lead.
Can I search the MLS inside Awnitboss?
Yes, on Plus and Awnitboss AI. Search CRMLS inside Awnitboss, save each buyer's search, and get an alert when a new listing fits. You can build a CMA for any home from MLS data too.
Can it make marketing for my listings?
Yes. The Design studio has 65 templates for just-listed and open house posts, flyers, postcards and email headers. Apply your brand in one click and download it for social, print or email.
How does the free trial work?
Every start is 30 days of Awnitboss AI on your email, with no card. Awnitboss answers your leads by itself once you say yes. Texting and your own website start once you pay. On day 31 you pick a plan: Essentials $69, Plus $129 or Awnitboss AI $249 a month. Until you do, your account is read-only: you can open every lead and export everything, and nothing sends.
How much does Awnitboss cost?
Essentials is $69 a month, Plus is $129 and Awnitboss AI is $249, or pay yearly and get 2 months free. Every plan starts with 30 days of Awnitboss AI on your email, with no card. Brokerages get custom pricing.
How much does Awnitboss cost?
Essentials is $69 a month, Plus is $129 and Awnitboss AI is $249, or pay yearly and get 2 months free. Brokerages get custom pricing.
Is there a contract?
No. Monthly plans cancel anytime and keep access through the period you paid for.
Is there a setup fee?
No. And on Plus and Awnitboss AI, we set everything up for you.
Do you work with brokerages?
Yes. Brokerage gives your office one workspace: roles for every seat, lead routing, office reporting, an audit log of every assignment, and one bill if you want it. Talk to us for pricing.
Can I get help when I need it?
Yes, on every plan. Help is always just a message away: email us anytime or book a call, and a real person helps you. You can also book a demo before you buy any plan.
What happens to my data?
It's yours, and you can export it anytime. Your data and your leads' data are never used to train AI models.
How does Awnitboss use my Google data?
Only for the features you turn on: reading and sending email in your Gmail inbox, showing your Google contacts' names and photos in your Awnitboss inbox and importing the ones you choose, and keeping appointments on your primary Google Calendar. To write replies, organize your mail and answer your questions about it, Awnitboss sends the text it needs to OpenAI. Google data is never sold, never used for ads and never used to train AI models. Section 10 of our Privacy Policy has the details. Our use of raw or derived data received from Google Workspace APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Can I connect Claude?
Yes, on Awnitboss AI. Sign in to Claude and take it from there.
Nothing here matches that.
Stop losing leads to silence.
Book a live demo and your first 30 days are free. On Plus and Awnitboss AI, we set everything up for you.
Book a live demo. On Plus and Awnitboss AI, we set everything up for you.
No setup fee
Cancel anytime
Help is one message away